Make sure you train your staff both how to load a dollar amount to gift cards from your payment terminal or point-of-sale, and also how to promote gift cards to your in-store customers. Here are six strategies to help you sell gift cards successfully. On top of that, gift card sales create instant revenue with little to no labor costs, helping you improve cash flow, particularly during the holiday season with people actively looking to help support local businesses.Īll that said, it takes a bit of planning to make your gift card program a success. Your loyal customers are your best advocates, and when they give someone a gift card from your business as a present, they’re helping you attract new customers without having to spend a dime on advertising.
Whether you own a restaurant, retail store, beauty salon, automotive business, or another type of business, you can quickly implement a gift card program and benefit from the instant infusion of cash while giving your customers a reason to come back and visit. Studies show that 65% of gift card holders spend an extra 38% beyond a gift card's value, meaning you’re creating revenue twice-once when a customer purchases a gift card, and then again when it’s redeemed. The holidays can be the season of boom or bust for local businesses, so what can you do to give your business a boost and spread joy? One of the easiest ways is selling custom gift cards for your small business or restaurant.
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